The big question is though, why? Why would you want to incorporate cinemagraphs into your marketing, advertising, or social media mix? Because we humans have an attention span that’s now shorter than that of your average goldfish. Judgemental goldfish is shocked by your lack of attention span. How’s that for easy? Cinemagraphs: Poetry in Motion These days, you can even purchase stock cinemagraphs. However, in just five short years, the medium has evolved and matured, giving rise to new tools ( Flixel’s Cinemagraph Pro, for example) that make it a snap to put together stunning, animated visuals. Back then, developing a good cinemagraph could take upwards of a day or more, using a combination of photography, video capture, and editing with tools like Adobe Photoshop and Adobe After Effects. When cinemagraphs made their debut, Beck and Burg noted that it had taken a year to perfect their innovative creation. But just how hard is it to create one of these living photographs? Published as GIFs or another video format, they fuse striking images with small, repeated motions, and have emerged as a compelling means for first attracting, then holding audience attention. Their inventors, New York fashion photographer Jamie Beck and motion graphic designer Kevin Burg, describe cinemagraphs as, “an image that contains within itself a living moment that allows a glimpse of time to be experienced and preserved endlessly.” To me, they’re like the living photos you’d see in the latest edition of the Daily Prophet.įirst unveiled during New York Fashion Week 2011, cinemagraphs marry still photography and video. Rather, they’re more like the animated GIF’s younger, more stylish sibling. However, these aren’t like the animated GIFs of old, with their jerky animation and grainy quality. So, just what is a cinemagraph, anyway? In the simplest of terms, it’s an still photograph published as an animated GIF. Beautiful and subtle, cinemagraphs burst onto the scene around 2011, and have been entrancing audiences ever since. While there are still some sites out there making questionable design choices, brands today have found a far more effective, sophisticated means of capturing your attention through the use of motion: cinemagraphs. It’s why in the early days of (bad) web design, you’d often be faced with sites using an abundance of eye-popping flashing buttons, blinking text, poorly done animation, or worse. Think about it – what happens when you spot a flutter of movement in your peripheral vision? You immediately turn your head to take a second look, right? Even the tiniest of movements can capture your attention, drawing you in to investigate further. Why? Because the human eye is attracted to motion. I caught only the briefest glimpse of motion – a single flick of her gray tail – from the corner of my eye, but it was enough to make me sling my head around fast enough to give myself whiplash (and quite nearly a heart attack). My evil kitty, who’d made herself scarce all night long, suddenly decided that the moment right before the movie’s biggest scare was the perfect time to go slinking by the couch where I was huddled.
#Cinemagraph pro cannot be opened because of a problem. movie#
Not long ago, I was watching a good scary movie by myself, with all the lights off.
Bad horror movies? AThe Walking Dead? You’d better believe I’m a card-carrying Dead-Head, Walker Stalker, or whatever they’re calling us TWD fanatics these days (if Daryl dies, we riot).
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